Stand out from the crowd: Strategic analysis of competitors in SEO
In order to successfully promote the site, you need to study the niche of the business, namely to analyze the competitors. After all, it`s with them that you can look at the interesting chips or methods that they use in their website promotion strategy. In addition, the main competitors in your market segment are the companies that you have to bypass and prove to customers that you`re the best in their business.
Strategic competitor analysis as a way to stand out
Strategic SEO analysis of competitors plays a key role in the success of any web resource, helping to stand out among many others in a highly competitive digital environment of modern Internet space. At SEObanda, we understand the importance of this process, so we carefully collect and analyze competitors’ SEO-promotion strategies to identify their strengths, weaknesses, potential opportunities and threats. Such detailed analysis allows us to identify gaps and growth zones, as well as to develop effective strategies to improve the site’s position in search engines and increase its competitiveness in the market.
Below we consider the key stages of competitor analysis that we carry out to promote your site.
Identifying key competitors
When analyzing competitors in the field of SEO-promotion it is very important to choose the right competitors for study. To begin with, we determine which key areas we will promote your site. This is to find the main and secondary competitors in your niche. Then we manually analyze your market segment and select competitors who are in the TOPE. These data are recorded in the table for further selection, which is based on certain criteria:
The type of site is particularly important when selecting competitors. Online shops, information portals, service platforms and other types of sites can use completely different SEO strategies, even if they work in the same industry. It is therefore important to compare and select competitors with the same type of resource.
The age of the company can also influence the choice of competitors for analysis. Older and more reputable brands tend to have more resources to invest in SEO-promotion and can use more complex and costly strategies. By contrast, new players in the market can rely on more budgetary and flexible approaches. Comparing companies of different ages can distort data and make it difficult to identify current trends.
Analysis of competitor websites
When we select a certain number of competitors, we conduct detailed analysis and audit of their website. So we’re testing how authoritative he is in search engines like Google. Analyzing the structure of competitors’ sites, their content and UX/UI, the keywords used, as well as strategies to attract external links are important components of a comprehensive assessment of the competitive environment within the SEO-optimization framework.
Competitor keyword gathering
- Analysis of the semantic core of competitors, also checking the frequency of queries and the level of competition by keywords.
- Identification of commercial and information keys targeted by competitors.
- Defines the keywords that provide the most traffic and conversions.
- Analysis of competitors positions by keywords.
- Definition of keywords not yet fully covered by competitors.
Methods of analysis of the structure of competitor sites
- Study of site architecture – site maps, section and page hierarchies, depth of nesting, etc.
- Evaluation of internal rebind – analysis of anchor text, relevance of references, distribution of internal links.
- Technical optimization test – download speed, mobile version, proper use of tags, etc.
- Analysis of URLs on SEO-friendly, correct structure.
Evaluation of content and UX/UI of competitive sites
- Study of the types of content created – text, visual, multimedia, etc.
- Analysis of the quality and usefulness of content to users.
- Verifying that content matches the needs of the target audience.
- Evaluation of usability – navigation, structure logic, usability.
- Analysis of design and visual components in terms of attractiveness and conversions.
Analysis of website promotion strategies to attract external links
- Defines the sources of inbound links using the reference profile analysis services.
- Identification of anchor texts of the most valuable links.
- Search for content themes and formats that generate links from authoritative resources.
- Study the use of lead generation strategies to attract links.
- Analysis of competitors’ activity on social networks and forums for the purposes of Link Building.
Conclusion
Comprehensive application of these techniques allows us to deeply study the approaches of your competitors, identify their strengths and weaknesses, in order to develop a more effective SEO strategy to promote your site.
