Going viral on social media channels can be challenging, but is rewarding in return. With 4.95 billion monthly active users, social media channels have become the most influential platforms for both businesses and individual creators.
Among the top social media platforms, TikTok and Instagram have become the prestigious ones. The reason behind it is that TikTok has a higher per-post engagement rate (5.69%), compared to other social media networks. However, with more than 2 billion monthly active users, Instagram has become the 4th largest social media channel.
Wondering how to go viral on TikTok and Instagram? join us in this comprehensive guide to bring the potential for your content to go viral on Tiktok and Instagram:
Business statistics for TikTok and Instagram
Before going viral on TikTok and Instagram, you must have a deep understanding of the market of these platforms. Here we come with the recent stats about these social media giants, enabling users to make decisions about whether these can be helpful for them or not.
Business stats of TikTok
- The total number of TikTok accounts will reach 1.67 billion in 2023.
- The TikTok app is functional in more than 200 countries – a source of targeting worldwide audiences.
- The platform is best for targeting a young audience, as more than 60% of TikTok users are Gen Z.
- Around 55% of TikTok users revealed that they purchase products after watching videos on TikTok.
- A survey has revealed that around 16% of audiences from Gen Z directly buy products from TikTok.
Business stats of Instagram
- More than 62% of Instagram users search for brands or products on the platform.
- Almost 130 million Instagram users interact with shoppable posts on Instagram monthly.
- Around 35% of Instagram users purchase products on the platform.
- Around 90% of Instagram users follow at least one brand or business account on Instagram.
- After emerging the shoppable feature on Instagram, the platform sale rate increased by 40%.
These are somehow the most notable features or stats of TikTok and Instagram to show off. There are plenty of other facts that make these platforms the best choices for businesses to market with.
What makes content go viral on TikTok and Instagram?
On TikTok and Instagram, content goes viral through a combination of factors, including content quality, content relevancy, and users’ interactions. Making eye-catching videos and stunning photos with captivating visuals grabs more users’ attention as they scroll through their feeds.
Moreover, the content visibility on TikTok and Instagram also depends on engagement metrics, including likes, comments, and shares. The algorithms of both channels always prioritize the content that receives a high level of engagement.
In addition to this, TikTok and Instagram accounts that are consistent or follow a regular posting schedule are more likely to be visible across the platforms.
Tips to go viral on TikTok and Instagram
The above-mentioned stats are enough to get an idea of the importance of TikTok and Instagram for your business marketing. Now is the time to strategize your marketing in a way to get better reach, leading to making your content viral. So, let’s begin your journey to go viral here:
1.Create quality content
Whether you are choosing TikTok, Instagram, or any other social platform to market your business, creating quality content is the key to success. Without content, no social media channel will help your business get better reach. Be precise, to the point, relevant, and informative. These are some factors affecting the quality of the content.
Whatever the content type is, i.e., is it composed of stunning photography, compelling videos, or captivating slides, ensuring the image or video quality is outstanding and meets the expected ratios designated by the platform. The attention-grabbing content will always help you get better reach across the platform.
2.Follow trends (Hashtags, Music, Challenges)
Following the latest trends on TikTok and Instagram always comes in exceptional results. We see every time some audio goes viral on social channels. At the same time, some challenges and hashtags also occupy the position at the top of the For You page or User’s feeds.
Taking challenges is a helpful idea for individual creators who want to be prominent in the feeds. However, using trending audio can help all creators to rule across the channel. For brands, it is crucial to research the particular hashtags aligned with their services or products. Using these relevant and trendy hashtags helps them appear at the top of the searches.
3.Interact with your followers or audiences
In order to be more trusted among the competitors, you need to win the confidence of your audience. This can happen when you interact with them. There are several ways of interacting with your audiences. For example, you can follow back to followers who are quite relevant to your services.
Another way to give priority to your customers or followers is to answer the queries they ask in the comment sections. Users who appreciate your efforts must thank them. Always be open to take customers’ feedback and try to facilitate them accordingly in the future.
4.Influencer marketing
Both TikTok and Instagram are considered the ideal platforms for influencer marketing. Around 72% of marketers used Instagram for influencer marketing in 2022. On the other hand, 55% of brands prioritize TikTok over other platforms for influencer marketing.
Influencer marketing has now been the most emerged way of marketing your brand. The technique usually refers to contacting other brands or creators on TikTok or Instagram to request them to endorse your services. You need to ensure that you are collaborating with influencers who are perfectly aligned with your targeted demographics.
5.Post consistently
When it comes to talking about leading a profitable social media marketing campaign, consistency is the key to success. TikTok marketing experts reveal that the more you post on the platform, the more you are likely to increase TikTok followers. The same case applies when you post on Instagram.
The reason behind this is that the social media algorithms notice the amount of activity and regularity performed by your profile. Being an active profile enables you to stand as a trusted and credible source, allowing you to reach more people. Additionally, the more content on your profile will bring more opportunities to go viral.
6.Cross-promote your content on other social networks
Do not rely on a single platform to market your business. If you need to run a successful campaign on TikTok or Instagram, consider using other platforms as well. Publish your post through all the social media channels that are renowned among your preferred audience.
Being everywhere on social media will also ensure more visibility, bringing potential chances of virality. In addition to this, when your content reaches more people, the more traffic you will get on the targeted platform, helping you increase reach.
7.Give value to your customers
You need to give value to your audience or followers. Experts suggest several ways to prioritize your audience – helping create a healthy bond between brands and customers. Provide your users with special discounts and offers. Do it particularly on special events. This will not only encourage your customers to make purchases, but they will also share it with their acquaintances to make them happy too.
Consequently, you will get potential reach. Make short videos to guide your audiences about the potential benefits of your services. At the same time, you can also teach them how to use a particular product for maximum benefits.
8.Boost engagement with paid Advertisements
Both TikTok and Instagram offer users the opportunity of paid advertisements. The option helps users to cover milestones quickly. For example, the paid advertisement option helps you reach the targeted audience belonging to the targeted demographics. You can easily customize the advertisement option according to your needs.
Do you find the paid advertising option for Instagram or TikTok expensive, and looking for other paid services that align with your requirements? We recommend you go with the option to buy organic likes, comments, and other engagements to grow Instagram followers or TikTok profiles.
9.Post in different formats
Not every user wants to see the same pattern or format. You need to bring versatility into your content list. Use infographics, captivating photography, compelling videos, amazing slideshows, and other possible formats.
This idea will not only bring creativity but also bring more opportunities to go viral across the platforms. The best suggestion is to look at your competitors and evaluate what formats they use. You can also go through analytics to know what post format your followers like the most.
10.Evaluate your performance
It is crucial to evaluate your performance in order to improve it further. Both TikTok and Instagram provide users with analytics and business tools, helping them evaluate their performance.
You need to keep an eye on several factors, including the best time people engage with your post, regions users come from, and what age people love to watch your content. All these factors will help you strategize your marketing goals accordingly.
The closing statement
At the beginning point, you may find it hard or challenging to go viral on TikTok and Instagram. But, strategizing your content in a way that is perfectly aligned with the marketing tactics helps you get overnight results.
Following the discussed strategy for both TikTok and Instagram will be your incentive to get better reach on these social media channels. So, do not wait much, and start your content marketing today to be prominent on TikTok and Instagram.
