When we think about the digital Marketing in architecture, one would immediately reckon that it is a social media post which comprises captivating graphics and visuals, however, it is a unique opportunity to showcase your work in the most effective way to stand out in a crowd.
Marketing can be either online or offline, yet it is undeniable to say that it has become a fact that social media is a vital tool to promote your work and business- particularly when it is done consistently in perfect manner to engage the audience from time to time. There are various social media platforms such as Facebook, Twitter, Instagram, LinkedIn and Arch daily which particularly help architecture professionals to know and post more about the industry. This article outlines the overview of digital marketing for designers, why it is necessary, what are the platforms and techniques for architecture professionals.
Why Digital Marketing is Vital for Architects?
In this techno-savvy era, each and every individual would look for an online content rather than traditional marketing technique. I would say that traditional marketing is limited to certain criteria and it is difficult to reach and achieve every aspect of marketing. On the contrary, social media engagement is the medium which establishes the communication between target audience and architecture professionals.
Nowadays, Audiences explore a wide range of digital platforms to learn and know more about professionals which includes visiting their websites, reading their vlogs, participating in forums and examining reviews. As a result, professionals have to put an extra effort to maintain the client engagement and publicity which is very crucial.
On the whole, what I believe is one method could not compete with each other because it is a myth now that traditional methods are monotonous, however, it is useful in certain stages of marketing to achieve targeted business goals.
To elaborate more, in today’s hyper-connected world, participating in online market one would get below mentioned questions:
How to expand Visibility?
Considering the expansion, modern clients are savvy and informed- they have a plethora of websites and resources at their fingerprints. Interestingly, an informative and well-designed site would attract an audience and it would help to stand out and expand globally from the rest.
How to target a specific audience to maintain the traffic?
This industry is highly competitive where everyone is competing with each other for reorganisation. Firstly, the important question is whom you are targeting for your content, what are their needs and what they are searching on the internet.
Secondly, there are specific tools in the market which can help professionals to analyse above mentioned questions and also it monitors the traffic on websites.
After scrutinising all the layers when it comes to creating content, professionals should design their web page according to the viewer’s perspective and their interests. For Instance, if you are targeting a parametric design follower then you should share articles or blogs related to parametric design, their construction techniques, materials and upload blogs about completed projects which are based on parametric design principles.
How to build strong relationships between clients and professionals?
Prior to expansion of digital marketing when printing business cards was sufficient. Nowadays, despite printing a number of business envelopes, it was not enough to build a standard relationship with clients. The reason behind this is that potential clients would require trustworthiness and a media platform to scrutinise the potential of a particular architectural firm.
Undeniably, digital marketing is the medium where professionals could build the relationship with viewers by providing relevant evidence. Secondly, participating in industry related talks and social media discussion which significantly draws consumers attention and boost visibility and trust. Another way to initiate a strong relationship, professionals should send newsletters to viewers to bring attention to an upgrade of the website. Additionally, it is imperative to upgrade websites with testimonials from previous projects to build brand reputation.
How to be Consistent?
Consistency and discipline are imperative whether it is related to professional work or self-growth. Once an individual starts their digital marketing journey by steadily posting their content and work would set an example of achieving goals at their own pace. Other words, individuals should frequently show up to the outside world by collaborating with people who are industry professionals.
“Being consistent is the key to engaging the audience with your Professional growth.”
References:
- WebFX. (2024). Digital marketing for professional services. Available at: https://www.webfx.com/industries/professional-services/architecture/
- Bizop Media. (2023). Digital Marketing for Architecture Firms: Top Channels. Available at: https://bizop.media/article/digital-marketing-for-architecture-firms-top-channels/
- Archmark. (2024). Social Media for Architects. Available at: https://archmarketing.org/social-media-for-architects/
- Archmark. (2024). Digital Marketing for Architects. Available at: https://archmarketing.org/digital-marketing-for-architects/
