The flagship branch of PSB Bank is presented in a completely new, modern look and customer service format.
Project Name- The flagship branch of PSB Bank
Studio Name- SketchLab studio
Head of Design- Studio SketchLab – Alla Bogdanova
Project Chief Architect – Kirill Proklov
Project Completion – Ivan Menshenin
Art Director – Gleb Ekimov
Visualizer- Roman Kotenko
Architect – Elena Bykova
Designer – Elena Frolova
The bank is actively consolidating its position in the Russian financial market, changing both internally and externally. A concept competition was held among several agencies in an attempt to find and create a new visual image, and as a result, the work of our design studio was selected.
The test site for the concept was a two-storey 600 m² space in the centre of Moscow in Tverskaya Street. Development of the design project began in October 2021 and the office opened its doors to clients in April 2022.
The stylish, ergonomic, and bright new interior design reflects the ideology of a strong, modern bank. We revised the interior color scheme based on the company’s brand book in favour of more complex shades, placing distinctive accents on the furniture.
The suspended, multi-level acoustic ceiling was an absolute find and a key highlight. It allowed us to add the necessary dynamics to the interior and open the view to the trading floor from the back office on the second floor.
Huge media panels broadcasting the company’s thematic content turn the interior into an exciting, ever-changing space.
