Lynk & Co, the automotive brand shaking things up, has unveiled its second Madrid outpost – a vibrant 360sqm space on the famed Gran Vía. Designed by Masquespacio, this isn’t your typical dealership. It’s a playground for urban explorers.
Project Name: Lynk & Co Club Madrid
Studio Name: Masquespacio
Opening Date: April 2024
Surface: 360 m2
Photographer: Luis Beltran
Forget sterile showrooms. The Lynk & Co Madrid Club is an open, multi-purpose haven. Work, shop, connect, attend events, or take the brand’s 01 model for a spin – it’s all on the menu. Masquespacio, inspired by Madrid’s artistic spirit and iconic landmarks, injects a dose of “fun and irony” into every corner.
A Sensory Adventure Awaits
Step into the Lynk & Co Madrid Club and be greeted by a plush yellow sofa, perfect for unwinding or mingling. Mirrors and colored lights create a dynamic backdrop, enticing you to delve deeper.
Next up, the bar – a Lynk & Co signature – exudes a cool, modern vibe with neutral tones that reflect the brand’s identity.
Opposite the bar, a meeting area takes center stage, enveloped in a “purple rain” effect, achieved through contrasting metal blinds and glass bricks.
As you explore, discover a curated selection of sustainable products available for purchase. But don’t miss the eye-catching large pink cube with fragmented shapes – a nod to one of Madrid’s earliest cultural gems, cleverly housing the restrooms.
Madrid’s Theatrical Charm Takes Center Stage
The bathrooms are a theatrical delight, drawing inspiration from the famed Teatro de La Zarzuela. Think gold accents and soft lighting, transporting you to a world of old-world glamour.
Across the hall, a fitting room awaits, its design a playful homage to Las Meninas. A fluorescent curtain, reminiscent of the painting’s voluminous skirts, descends on a rope pull, adding a touch of whimsy.
Behind the fitting room, the Lynk & Co car reigns supreme, showcased in a futuristic, tech-driven environment that perfectly complements its innovative spirit.
Downstairs Delights
Descend a cloud-painted staircase to discover the final two surprises. One space offers meeting and event areas with Asian-movie-inspired tables and seating, culminating in a pop-art bathroom that injects another dose of fun.
A Celebration of Fun
Masquespacio has poured its creative heart and soul into the Lynk & Co Madrid Club, aiming to create a space brimming with personality and unforgettable experiences. As their motto proclaims, “It’s all about fun.”
